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ABOUT BRAND

Oath empowers donors to give more strategically by making data-driven recommendations about where your dollars have maximum impact.

Every cycle, donors waste millions of dollars giving too much to long shot candidates, safe seats, or donating too late to make a difference. Oath gives you a better option to find the most impactful ways to give, drive results, and stop the spam messaging.

Oath does the work for you so you can find the elections and candidates that are most important to the issues, states, and offices you care about.

• Oath is the solution for YOU - donors, activists, and everyday people who want to make a difference in our political system.

GOALS OF CAMPAIGN

• To raise awareness of Oath as a tool for effective & impactful donating
• To drive donations to campaigns centered around issues that audiences online care about

POSSIBLE DELIVERABLES

• TikTok post
• Instagram Reel
• Instagram Story
• YouTube Short
• Link in Bio
• Broadcast Channel Post
• Patreon / Discord Post

SAMPLE TRENDS / CONTENT / MESSAGING:

We urge you to be extremely creative in your content as you have with us in the past. We would love the incorporation of trends, things you think will lead to the greatest reach and more. That being said, here are some ideas/themes:

• Messaging to Emphasize:
  • Stop donating to campaigns that are already overfunded — Donate through Oath to ensure that your donation has the maximum impact possible.
  • Additional messaging