FEC Disclosure for Political & Advocacy Content

• FTC disclosure requirements only cover content related to “commerce” such as promoting a product, good, or service.
• Political speech is governed by the FEC, and there are not currently any disclosure requirements that apply to content creators per the FEC.
• We will keep you posted if FEC guidelines change in the future, but for now, it is up to individual content creators if and how they disclose paid political partnerships.
• Most organizations we work with will provide disclosure tags/ hashtags to help you stay transparent with your audience.
• We encourage you to do what you feel the most comfortable with & organizations should never pressure you to not disclose, regardless of there not being a law around it.

Campaigns that fall under FEC:

• Collaborations in partnerships with nonprofits, impact organizations, and campaigns.
  • Organizations that are not making profit and/or generating revenue as a result of the content.
• These campaigns are typically focused solely on persuasion, raising awareness, and/or taking an action such as signing a petition.

FTC Disclosure for Paid Content (Advertising/Endorsements)

RESOURCES: FTC Disclosures 101 for Social Media Influencers, ftc.gov/influencers, FTC FAQ

The FTC requires content creators to clearly disclose when they are being compensated or otherwise incentivized to promote a product, service, or brand – such as a brand paying you or giving you free or discounted products or services.

Campaigns that fall under FTC:

• Collaborations in partnerships with corporations, small businesses, and sales-based companies.
• These campaigns are typically focused on selling a good, promoting a product/service, and/or a subscription.

Key Requirements for Paid Content Disclosure:

When to Disclose:

• Disclose the relationship if you’ve received anything of value to mention a product.