| Before the call | - Look them up on their website to understand their values and what they do

• Go through their socials + people they’ve partnered with to get an idea of how they collaborate with creators

• If the deal has been confirmed, familiarize yourself with the brief and prep any questions you might have | | --- | --- | | During the call | - Introduce yourself: how you got into creating content, any previous brand partners you’ve worked with, what you value in a partnership, any ties you might have to the company you’re speaking with

• Get to know the person you’re talking to, ask them a few questions to show interest

• Ask them about the company’s influencer marketing goals and what they’re working on with creators (especially if you’re not working with them yet)

• If you are working with them on a campaign, ask questions about the brief and what they’re looking for from your content to get a better idea of how you can make it align | | After the call | - Send a thank you email mentioning how lovely it was to meet with the team

  • Include any next steps if content needs to be sent for approval

• (Optional) Connect with them on Linkedin

• If this was an intro call, make sure to follow up a couple weeks later to express interest in working with them if there’s any opps that may be a good fit! |