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Substack is an incredible social media with tremendous potential - that many creators with a strong message aren’t utilizing - here are some great tips to grow your Substack!

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Move your email list

If you already have an email list on Mailchimp or another email based service, move all of your preexisting content over to Substack to have something to start with!

No substitute for good content

There is no substitute for good content - good content is:

1. In your expertise
2. Timely
3. Factual
4. Actionable

Especially given our current climate, progressives want to see tangible things they can do to help uphold democracy, and your content should inspire.

Consistency to build a brand

Consistency is key to be able to build a brand on substack - as a content creator, you already know to have a regular schedule, but this also rings true on Substack.

Practical Dissemination across other brands

Posting across other platforms requires a better understanding of their algorithm and how they perform and work —

1. Facebook & Twitter (X): Share a thumbnail or a photo, then put the actual link to the article in the comments or a preview of the article.
2. IG: Share to your story a preview and then link the article within the story - with posts, link your substack in the bio.