At least 1 billion people worldwide – including more than 1 in 4 adults in the U.S. – have some type of disability. Making your content accessible isn’t just the right thing to do – it helps more people engage with your message. Small, thoughtful changes can make a big difference.

Here are some tips for making your content more accessible:

🎬 Add Closed Captions/Subtitles (and not just the auto-generated ones!)

• Why it matters: Auto-captions can miss words, names, and context—especially with fast speech or accents.
  • Make sure you proofread your captions before posting (or submitting a video to an organization for review)
• Pro Tip: On-screen captions help everyone, especially when watching on mute or at 2x speed.
• Tools: Most platforms offer tools to add captions manually or edit auto-generated subtitles.
• Watch out for:
  • Placement—don’t block important visuals.
  • Font size and readability (see color contrast for more on this)

📌 Resource: How to Add Captions on Various Platforms

🎨 Use High Contrast Visuals

• Why it matters: High contrast helps people with low vision or color blindness read your content more easily.
• Tips:
  • Use dark text on a light background or vice versa.
  • Avoid red/green and other low-contrast color combos/ common colors impacting people with color blindness
  • Don’t rely on color alone to convey meaning—use shapes, labels, or textures too.
    • This is especially important in political content. Don’t just rely on red and blue without other cues!

📌 Test it: Use a contrast checker to make sure your graphics meet accessibility standard

🖼️ Use Alt Text for Images

What is alt text?

Alt text (alternative text) is a brief written description of an image that screen readers can read aloud for visually impaired users.

Best practices: